So I've now been at my job, what, a week? Two weeks? And I've been learning the business of social media as I go. I've obviously been on Facebook for years but I've only used Pinterest for a year, LinkedIn for two, and Twitter I haven't used at all. Then there's blogging which I've technically been doing since middle/high school but didn't start caring about followers until college.
Now that it's my job to create buzz and interest, I'm starting to pay more attention and worry. I keep thinking "Am I doing a good job?" because people are liking our Facebook and Twitter page (and not all of them are my friends, thank you very much) so I'm doing something but is the improvement too slow? What's normal?
Thus, I've been doing searches looking for advice on how to do better. Some of the information is ridiculous- at least it is if you use Facebook regularly ("Create a page" and "Make Friends" are actual steps). There are things similarly said about Twitter. Then I came across this video and was introduced to "black hat marketing" tactics. Basically, you pay people to follow/like you. I actually thought at first "well, duh," thinking no wonder everyone has such high traffic. However, after looking at his twitter feed and then our competitors it doesn't seem like our competitors are doing that. I mentioned it to my aunt and she termed it for me and informed me we would not practicing like that. So I wonder how many people do? By the way, his twitter account has been suspended.
I also told her how we have a few more likes and followers than when I started and she seemed pleased. She made a point to say it's early, implying she wasn't expecting much.
A couple likes and a couple more followers in two weeks. That's not a bad start, right?
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